Explore more directions
Generate and refine product concepts from text, images, material references, and the creative direction already held in Lifecycle.
AI powered fashion PLM
AI fashion designConnected to development
Turn prompts and references into product concepts, technical sketches, and visual content inside the same fashion product workflow.
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Move into technical work
Convert selected concepts into technical sketches and bring them into the product-development workflow without rebuilding the idea in another tool.
Create visual content
Develop product imagery, model scenes, alternative angles, and video concepts for review before committing to downstream production work.
Create
Your imaginationis the only limit in AI Studio
Generate entirely new designs with AI, as well as new materials, trims to autofill your bill of materials. Auto-fill measurement charts so you never have to start from scratch again.
Create with text-to-image
Create new designs based on your own prompts. You can even use the Material Library to reference fabrics.
Turn Images into Technical Sketches
Turn any image into a technical sketch, ready for your tech packs in seconds.
Generate Photoshoots
Generate models, garment flat lays or use your own images to create photoshoots.
Generate Video Shoots
Happy with your design? Instantly turn it into a video fit for your eCommerce store.
Instantly Create Tech Packs
Generate a Sketch, instantly create a tech pack from it complete with size charts, descriptions and more.
Autofill Measurements
Autofill tech pack data such as POMs and measurement charts.
Generated with Lifecycle AI
For fashion design and product teams
Use AI where it removes repetitive creative work.
AI Studio supports concept development without separating creative output from the product record. Teams can explore, select, and continue developing an idea with clearer context for technical design and production.
Start from direction
Use prompts, uploaded references, colours, and material context to develop a more specific starting point for a style or collection.
Review alternatives
Keep generated options together so designers and product managers can compare directions before advancing a concept.
Prepare technical output
Turn an approved concept into a technical sketch and move it toward specifications, measurements, and BOM work in Tech Pack Studio.
Keep people in control
Use AI to accelerate creation and repetitive setup while design selection, product decisions, and approvals remain with the team.
From concept straight to tech pack
Turn AI Concepts into Tech Sketches
Once you've generated any product flatlay image with AI studio, you can immediately turn it into a technical sketch, ready to be imported into Tech Pack Studio straight away.
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Bring your photoshoots to life
Turn photoshootsinto videos
Take one of your AI generated concepts, or even photoshoots you already have and turn them to life with our AI video shoot feature.
Simply choose a starting image, video length and describe how you'd like the model to pose and watch your model spring into action.
Access virtual try-on technology
Create Photoshoots fromflatlay + model images
Combine any combination of garments or model images to create photoshoots with our virtual try-on technology. Change the model, background, scene, pose and location instantly and watch your creations form faster than ever.
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Capture every detail
Shoot from multipleangles with AI
With Lifecycle's QuickEdit feature, you can simply type out the edits you want to make and generate them. "Show the model from a side profile", "Change the color of the skirt to a lighter tone of orange".
The versatility of the tool is perfect for eCommerce shoots and showing your products from all angles.
Buyer questions
What teams need to know.
Clear answers about where this workflow fits in Lifecycle.
Teams can generate and refine fashion concepts, technical sketches, product imagery, model scenes, alternative angles, and video concepts using prompts and visual references.
Trusted by smart apparel brandsAcross the USA, Europe, Asia, and the Middle East.
FROM FIRST SKETCH TO FINAL SHIPMENT
Ready to deliver your
next collection faster?
See how one connected fashion PLM can help your team move from first idea to approved product with more speed, clarity, and control.