“Lifecycle became central in setting us up for further growth.”
The background
Growth had outpaced the old way of working.
Founded in 2018, Los Angeles-based Insomnia Visuals blends gothic architecture with street style. As the brand and team grew, managing product development across Excel, email, and Asana started to create delays and unnecessary complexity.
The team needed a product system that could support growth without slowing down the creative work that made the brand distinctive.
Faster market entry
Sampling feedback became immediate and unambiguous.
Lifecycle’s Sampling Studio helped Insomnia Visuals accelerate time-to-market by 30%. The team can annotate product images and send clear, contextual feedback to suppliers in one click.
That tighter feedback loop reduced miscommunication and made product defects, requested changes, and improvements easier for every partner to understand.
Living tech packs
A process that took hours now moves up to 10× faster.
Tech Pack Studio dramatically reduced the time required to turn designs into production-ready specifications. Repetitive formatting and manual document work no longer compete with design time.
The Adobe Illustrator integration keeps artboards connected to Lifecycle, so product information stays current as the design evolves.
“We’ve grown from just a small team into 10+ employees, so a centralized system for everyone to collaborate on has been essential. The ease of using Lifecycle has been truly refreshing in a world of outdated Fashion Software.”
One source of truth
Planning, products, and conversations finally live together.
Product development, collection planning, tasks, and supplier conversations now sit in one shared workspace. Built-in chat gives the team the context it previously had to reconstruct from email threads.
Centralised product information also reduces human error, protecting the brand from costly mistakes as its collections and team expand.
The result
A stronger operating system for the next stage of growth.
With a faster development cycle and clearer collaboration, Insomnia Visuals can scale without losing its creative edge. Lifecycle gives the growing team a repeatable way to move from idea to finished product.
