Lifecycle started in 2023 with a pretty simple realisation: PLM software was old, clunky, and effectively reserved for the largest companies in the world.
Smaller and mid-sized brands were forced into spreadsheets and inbox chaos, or pushed toward enterprise systems that were expensive, rigid, and painful to implement.
The problems weren’t theoretical. They showed up every season. That is why Lifecycle is built around the product itself: tech packs, materials, colours, measurements, sampling, costing, timelines, and communication live in one place.
Today, our team works closely with fashion brands and suppliers across the US, Europe, Asia, and the Middle East. Our goal is not to replace human judgment or creativity. It is to remove the friction that gets in the way of it.
We built Lifecycle to bring clarity, structure, and confidence to product development — without enterprise bloat.
