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Customer News2 min read

MrBeast chooses Lifecycle as its PLM

The MrBeast design team chooses Lifecycle PLM. Designer Cate Cooper shares what she appreciates about working in the platform.

By Sam Lillicrap

MrBeastLifecycle PLM
Model wearing an official MrBeast TypeBeast hoodie

The MrBeast design team has chosen Lifecycle as its product lifecycle management platform. We’re pleased to have the team working in Lifecycle and to share a perspective from one of the designers using it.

A designer’s perspective

Cate Cooper, a designer at MrBeast, has worked in several PLM systems. Her feedback on Lifecycle gets straight to the experience of using the software:

I am loving how the system works. I've worked in many different PLMs - WFX, Flex and Centric - and this is so straightforward and clean!
Cate Cooper · Designer, MrBeast

For us, that is valuable feedback. Product development already involves detailed work: specifications, materials, measurements and the conversations that turn a design into something a factory can make. The software should make that work easier to follow.

Black MrBeast hoodie with a blue and pink beast logo
MrBeast apparel: the beast logo on a black hoodie.

One place for the product work

Lifecycle brings product information, tech packs, materials, costing and sample feedback into a connected workspace. It gives clothing teams a place to keep the details behind each style and share the information their suppliers need.

Cate’s words reflect the experience we want designers to have: a product system that feels straightforward to use. We’re glad to be part of the MrBeast team’s toolkit.

Want to see how Lifecycle could fit your own product development process? Book a demo and bring a style or workflow you’d like to walk through.

Continue the workflow

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