The MrBeast design team has chosen Lifecycle as its product lifecycle management platform. We’re pleased to have the team working in Lifecycle and to share a perspective from one of the designers using it.
A designer’s perspective
Cate Cooper, a designer at MrBeast, has worked in several PLM systems. Her feedback on Lifecycle gets straight to the experience of using the software:
I am loving how the system works. I've worked in many different PLMs - WFX, Flex and Centric - and this is so straightforward and clean!
For us, that is valuable feedback. Product development already involves detailed work: specifications, materials, measurements and the conversations that turn a design into something a factory can make. The software should make that work easier to follow.

One place for the product work
Lifecycle brings product information, tech packs, materials, costing and sample feedback into a connected workspace. It gives clothing teams a place to keep the details behind each style and share the information their suppliers need.
Cate’s words reflect the experience we want designers to have: a product system that feels straightforward to use. We’re glad to be part of the MrBeast team’s toolkit.
Want to see how Lifecycle could fit your own product development process? Book a demo and bring a style or workflow you’d like to walk through.




